Reese Witherspoon to open Nashville retail store
Actress turned entrepreneur Reese Witherspoon plans to open a clothing, accessories and home decor store in Nashville this fall.
The Nashville location will be the first brick-and-mortar for Witherspoon’s Draper James lifestyle brand, which launched online this week.
According to a news release, Witherspoon’s new brand is meant to honor her grandparents, Dorothea Draper and William James Witherspoon, and also to put the spotlight on Southern style. It pays homage to her Music City upbringing with products such as the “Vanderbilt tote,” the “Nashville shirt” and the “Belle Meade dress.”
"I created Draper James to honor my past and allow others to embrace the beauty, style and excitement that embodies what is happening in the South today," Witherspoon said in a statement.
It’s unclear where Witherspoon’s store will be located in Nashville, but a news release says it will open in the fall.
Draper James sells colorful and printed clothing, with prices ranging from $58 for a printed t-shirt to $300 for a dress. Accessories include jewelry, handbags, wallets, belts, sunglasses and hats, while the home decor offerings include a custom cocktail napkin set, stationery, stationery, blankets and pillows. Many of the items are named after Southern cities or neighborhoods.
"Draper James was built on the backdrop of Reese's Southern past which is both timely and relevant. Not only is the South having a cultural surge, but it has a rich ecosystem that we tapped into on every level," Draper James CEO Andrea Hyde said in a statement.
Witherspoon is working with Southern artisans and manufacturing facilities to produce the Draper James brand.
Witherspoon spent her childhood and teen years in Nashville before hitting it big in Hollywood.
During a visit in July 2014, Witherspoon reinforced her love of Music City, posting photos on her Instagram account from Cheekwood, Pinewood Social, Pucketts and the Hermitage Hotel. "#Nashville I'm home!" she proclaimed in one caption.
She and her husband, Jim Toth, reportedly purchased a home in August in Oak Hill for $1.95 million.
Reach Lizzy Alfs at 615-726-5948 and on Twitter @lizzyalfs.