Motorcycle-riding Music Row execs become highway heroes

Nashville music-act managers and booking agents — on a motorcycle trip to South Dakota — act fast to yank people from their cars before fire breaks out

Brad Schmitt
The Tennessean

A group of Music Row power brokers helped yank 10 people from their cars and trucks Friday just before fire raced through the scene of a multi-vehicle crash on I-24 near I-57 in southern Illinois.

Fire erupts minutes after a semi truck plowed full speed into cars stopped for construction on I-24 near I-57 Friday, Aug. 4, 2017, in southern Illinois. Music Row execs on a motorcycle trip helped rescue the family in the white SUV and the woman in the car in the grass to the right of the fire truck

“There’s gas leaking everywhere, and diesel leaking everywhere,” said Marc Oswald, co-owner of Fontanel and Oswald Entertainment Group in Nashville.

“I knew it was going to blow up. That’s 100 percent. It just hadn’t blown up yet. It smelled like acid and black smoke.”

Authorities said a semi-truck plowed full speed into cars that had stopped for construction on the highway, causing a chain-reaction eight-car pileup shortly after noon Friday.

Just in front of that pileup: A 10-person crew riding bikes from Nashville to the Sturgis Motorcycle Rally in South Dakota.

“I can’t get the sound out of my head. An 18-wheeler that just plowed into these people,” said Frank Wing, vice president of APA talent agency. “I saw all this debris going everywhere.”

“It’s like, BOOM! Like a bomb. As loud a boom as you can imagine,” said Greg Oswald, co-head of the Nashville office of the powerful William Morris Endeavor talent agency.

“You can see a car going straight up into the air.”

The Oswald brothers, who were paramedics for 10 years in San Diego, got in touch with 911 operators and immediately began organizing bystanders.

The motorcyclists turned into rescuers helped extricate people trapped in their vehicles. And it got intense.

“People are screaming everywhere,” Marc Oswald said. “It looked like a war zone.”

But the amateur rescuers went quickly vehicle by vehicle pulling victims to safety. First, a family of six, with children ages 6 to 11. Then, a couple of guys in a pick-up truck, one with a bad head wound.

Brothers and Nashville Music Row execs Marc (black T-shirt and vest) and Greg Oswald (white T-shirt) help a motorist with a head wound from an eight-vehicle pileup Friday on I-24 in southern Illinois. Nashville talent agency executive Frank Wing is coming out of the back of the ambulance with gauze tape

Finally, there was a woman, screaming, stuck in a car that looked like a crushed beer can, the Music Row rescuers said.

The Nashvillians couldn’t get her out of the car – so they got about 10 guys together and dragged the entire car, about three feet at a time, across the highway into a grass median away from the fire.

And they did so just before flames ripped through three vehicles that already had been emptied of passengers.

“It’s boiling. It was a big hot fire,” Greg Oswald said.

The Music Row crew riding from Nashville to Sturgis Motorcycle Rally in South Dakota on Aug. 4, 2017, which turned into a rescue crew after an eight-vehicle pileup happened right behind them in southern Illnois. Left to right, Mark Palermo, Kam Amstutz (Music City Indian Motorcycle), Gary Spellman, Jason Brave Heart, Peter Pierce, Krista Oswald, Marc Oswald, (M.O.R.E. Enterprises), his brother, Greg Oswald (William Morris Endeavor booking agency), Steve Schweidel (artist manager), Damien Horne (artist), Frank Wing (APA talent agency), John “Meat” Noetzel (police officer from Texas), Jacob Summers.

Making things more intense: Rescuers kept hearing popping sounds, which they later found out were bullets exploding. One of the motorists had extra ammo for a handgun inside his vehicle.

Emergency vehicles arrived about 10 minutes after the crash.

“It was a trip. I’m still tripped out by it,” Wing said.

“For me, I was pretty amped up. There’s no doubt, had we not sprung into action like we did, there would’ve been fatalities.”

Marc Oswald said he’s grateful: “The fact that nobody died is a miracle.”

Reach Brad Schmitt at brad@tennessean.com or 615-259-8384 or on Twitter @bradschmitt.